Measuring the market opportunity for a new product or service is vital to many client decisions.
We use advanced market research to analyze the data and to identify strategy for our clients.
We combine a demanding and insightful assessment of a product’s market potential by market segment with a deep understanding of pricing and reimbursement and penetration dynamics, to develop market assessment and forecasting evaluation.
Scenario planning enables companies to fully and accurately anticipate risks associated with new product development and adopt their plans.
- Disease dynamics
- Degree of unmet need
- Market sizing and segmentation
- Technology evaluation of new product relative to unmet needs
- Referral patterns and impact on new product uptake
- Competitive analysis and positioning
- Pricing and reimbursement
- Marketing, sales and distribution channels